KVOA 4 Tucson: Market aims to make healthy food affordable

At Produce on Wheels – With Out Waste (P.O.W.W.O.W.) markets, anyone can get up to 60 pounds of fresh produce for just ten bucks. Read more about this from KVOA Tucson.

At Produce on Wheels With Out Waste (P.O.W.W.O.W.) markets, anyone can get up to 60 pounds of fresh produce for just ten bucks.

The markets are sponsored and organized by Nogales-based non-profit, Borderlands Food Bank. They take place at churches and schools throughout Southern Arizona and metro Phoenix.

The goal is to make impoverished families healthier, one box at a time.

Pastor Ben Reid of Enchanted Hills Baptist Church hosts P.O.W.W.O.W. markets every month at the church.

“This is an opportunity for us to give food to people in our neighborhood who may not have it or may be struggling to put food on their tables,” he said.

All the produce is “rescued” from being thrown away from supermarkets or farmers.

“A lot of food goes to waste and it’s a shame. So this is a great opportunity for food not to go waste. As you go down and look, the quality of this food is really good,” said Pastor Reid.

The veggies sold are perfectly fresh, but a small blemish might cause stores to dump them.

“There may be one bad case in the bunch [and] they aren’t able to sell it… And so instead of it being taken to the dump and disposed of, it’s rescued and then given out freely or with minimum donations

Borderlands Food Bank rescues between 30-20 million pounds of produce each year to re-distribute to needy families.

“If a family comes up here and they don’t have ten dollars and they need food, we’ll make sure they get it. We won’t turn anyone away because they don’t have the ten dollars,” said Pastor Reid.

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